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Business User Experience UX Basics UX Design UX for Beginners UX Methods

How to kick-start a project in non-agile organisations

[vc_row][vc_column][vc_column_text]In the last couple of years of consulting, I met a variety of *new age* UXers – fresh graduates, BA turned into UXers and UX Developers. After working with them for a few months I realised that every one of them had a very different understanding of “How to kick-start a project”. They were not […]

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Business Life Lessons

5 lessons I learned early in running my own business

[vc_row][vc_column][vc_column_text]I grew up in a middle-class family in India. My mum was a teacher and dad worked for the government. They made sure that we always had food on the table and we went to a good school. I moved to Australia when I was 22 years old in 2009, and since then have started […]

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Business Design User Experience UX Design UX Methods

7 tips for making UX work in Agile teams

[vc_row][vc_column][vc_column_text] Agile is here to stay. Corporates love it, start-ups embrace it and developers┬álive by it. So there is no denying that Agile is going nowhere and we have to work with it. For a number of years, I’ve tried to align User Experience practices with Agile methods and haven’t met with great success every […]

Categories
Business User Experience UX Basics UX Methods

Why user experience matters

[vc_row][vc_column][vc_column_text] User Experience is a means to drive product innovation and differentiation. When implemented successfully, UX contributes to a number of critical business key performance indicators including customer engagement, retention, and loyalty. [/vc_column_text][vc_column_text]Over the last two decades, most of the fortune 500 companies have come to the realisation that UX is an integral part of […]