[vc_row][vc_column][vc_column_text]In the last couple of years of consulting, I met a variety of *new age* UXers – fresh graduates, BA turned into UXers and UX Developers. After working with them for a few months I realised that every one of them had a very different understanding of “How to kick-start a project”. They were not […]
Category: UX Methods
[vc_row][vc_column][vc_column_text] User Experience practice is about innovating and finding solutions to real-world problems. Which means we need to find problems, then validate them first before trying to fix them. So how do we go about doing all this? Read on… [/vc_column_text][vc_column_text]I’ve been asked to explain a “Good UX Process” numerous times over the years in consulting. Customers […]
[vc_row][vc_column][vc_column_text] Agile is here to stay. Corporates love it, start-ups embrace it and developers live by it. So there is no denying that Agile is going nowhere and we have to work with it. For a number of years, I’ve tried to align User Experience practices with Agile methods and haven’t met with great success every […]
[vc_row][vc_column][vc_column_text] Customer Experience Management is bloody challenging. Delivering a consistent (and pleasurable) experience across dozens of channels requires well-defined CX practices that are deeply ingrained within the organisational culture. Forrester first published CXM maturity framework in 2011 which defines the CX practices that every firm needs to master. Naturally, a lot of companies jumped on board […]
[vc_row][vc_column][vc_column_text] User Experience is a means to drive product innovation and differentiation. When implemented successfully, UX contributes to a number of critical business key performance indicators including customer engagement, retention, and loyalty. [/vc_column_text][vc_column_text]Over the last two decades, most of the fortune 500 companies have come to the realisation that UX is an integral part of […]
[vc_row][vc_column][vc_column_text] I was in a design meet-up a couple of weeks ago where I heard someone saying this – CX is the same as UX. And to my surprise, there were about a dozen of people who nodded (in agreement) to this statement. Now, this is where I lose my fuse! As design professionals, it’s […]
[vc_row][vc_column][vc_column_text] What is it that makes us advocates of the products we love? Why are we loyal to a few bunch of apps and websites? When I connected the dots, I realised that all the things I love in my life have one thing in common – emotional attachment. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”What is emotional design?” font_container=”tag:h2|text_align:left|color:33333″ […]
[vc_row][vc_column width=”1/2″][vc_column_text] Yes captain obvious – you guessed it right. It is a UXer who can code. Or a Developer who can UXD. Now the real question is whether these guys exist? Or more so if they do exist, are they easy to find? My company has been trying to find a UX developer for […]
[vc_row][vc_column][vc_column_text] How often are you asked to jump straight into the design without doing any research? Well, it happens to me quite often. Reason – lack of time or budget. No matter how tight the budget or timeline is, I always recommend doing some research beforehand. And if “how to do it in a cheap and […]
[vc_row][vc_column][vc_column_text] User Experience (UX) is everything that affects a user’s behaviour and interaction with a product or service. It’s about how a person feels, understands, and perceives a product. [/vc_column_text][vc_column_text] Many people confuse UX with aesthetics of a product. User Experience Design – rather than focusing just on visual or technical aspects, largely deals with the […]