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Business User Experience UX Basics UX Design UX for Beginners UX Methods

How to kick-start a project in non-agile organisations

[vc_row][vc_column][vc_column_text]In the last couple of years of consulting, I met a variety of *new age* UXers – fresh graduates, BA turned into UXers and UX Developers. After working with them for a few months I realised that every one of them had a very different understanding of “How to kick-start a project”. They were not […]

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User Experience UX Basics UX Design UX Methods

UX process: A groundwork for effective design teams

[vc_row][vc_column][vc_column_text] User Experience practice is about innovating and finding solutions to real-world problems. Which means we need to find problems, then validate them first before trying to fix them. So how do we go about doing all this? Read on… [/vc_column_text][vc_column_text]I’ve been asked to explain a “Good UX Process” numerous times over the years in consulting. Customers […]

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Business User Experience UX Basics UX Methods

Why user experience matters

[vc_row][vc_column][vc_column_text] User Experience is a means to drive product innovation and differentiation. When implemented successfully, UX contributes to a number of critical business key performance indicators including customer engagement, retention, and loyalty. [/vc_column_text][vc_column_text]Over the last two decades, most of the fortune 500 companies have come to the realisation that UX is an integral part of […]

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User Experience UX Basics UX Design UX Methods

Designing for emotion

[vc_row][vc_column][vc_column_text] What is it that makes us advocates of the products we love? Why are we loyal to a few bunch of apps and websites? When I connected the dots, I realised that all the things I love in my life have one thing in common – emotional attachment. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”What is emotional design?” font_container=”tag:h2|text_align:left|color:33333″ […]

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User Experience UX Basics UX Design UX Methods

What the heck is a UX developer?

[vc_row][vc_column width=”1/2″][vc_column_text] Yes captain obvious – you guessed it right. It is a UXer who can code. Or a Developer who can UXD. Now the real question is whether these guys exist? Or more so if they do exist, are they easy to find? My company has been trying to find a UX developer for […]

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User Experience UX Basics UX Design UX Methods

What is user experience design?

[vc_row][vc_column][vc_column_text] User Experience (UX) is everything that affects a user’s behaviour and interaction with a product or service. It’s about how a person feels, understands, and perceives a product. [/vc_column_text][vc_column_text] Many people confuse UX with aesthetics of a product. User Experience Design – rather than focusing just on visual or technical aspects, largely deals with the […]